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Vinyl Flooring

New Markets, New Wear Layers

  • February 17, 2022
  • 3 min read

SHAW ADDS TWO NEW WEAR LAYER SIZES

Luxury vinyl flooring has always been popular in commercial markets, but in recent years it has also experienced a surge in popularity in residential applications. The Shaw New Market wood-look collection is no stranger to this trend, as it now offers three different wear layers depending on where it will be applied.

Traditionally, many luxury vinyl flooring lines only offered a 12 mil wear layer that is ideal for both residential and light commercial uses. Given the increasing demand for vinyl due to its lower price point than many other flooring materials such as ceramic tile or hardwood, the New Market collection from Shaw’s Array line comes in not only the industry standard 12 mil wear layer but also 6 mil and more durable 20 mil wear layers. These new features give consumers a great deal of choice in what to purchase, as different projects require different specifications.

Commercial

The 20 mil wear layer option in the Shaw New Market line is ideal for commercial areas that experience heavier traffic than your typical small retail establishment. Educational institutions, restaurants, and even hospitals are a good match for these 6”x48” vinyl planks with the 20 mil option. In commercial settings, Shaw has expanded this collection’s uses to medium-traffic areas rather than being restricted to light commercial applications with the former 12 mil choice.

Residential

But for those consumers who wish to install Shaw New Market vinyl planks in their homes, do they really need a 20 mil wear layer to protect the floor against the elements? Well, no, not really. This is exactly why New Market is also available now with a 6 mil wear layer. This is sufficient enough for most residential uses, and it reduces the cost significantly from the standard 12 mil option. As consumers and new homebuyers alike are more likely to look for ways to reduce costs without sacrificing quality, the 6 mil wear layer option is an excellent compromise. There really is no sense in purchasing something that you don’t need, so unless you’re hosting biker conventions at your home every weekend, the 6 mil wear layer will hold up to normal wear and other domestic mishaps such as spills, pets tracking in mud from the outdoors, and dropped plates.

Style

In addition to the varied durability levels offered in the Shaw New Market collection, these luxury vinyl planks offer outstanding visuals that replicate the aesthetics of traditional, bona fide hardwood flooring. Thanks to several advancements in printing and imaging technology, no plank will look exactly the same. Installing this collection will give your home or business high color variation throughout the floor in the same way hardwood can. Whether your design sensibilities call for light naturally shaded aesthetics, darkly stained planks, or intermediate rustic shades, Shaw New Market will surely satisfy your requirements in not only ambience but also durability.

Jason Lehr
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Jason Lehr is a seasoned freelance copywriter and research specialist with a passion for crafting compelling content. With over a decade of experience, he has written for a diverse range of clients, including startups, small businesses, and Fortune 500 companies. His expertise spans multiple industries, including Technology, Home & Garden, Home Improvement, and healthcare. Jason's ability to conduct thorough research and distill complex information into clear, concise copy is unmatched. He prides himself on his attention to detail, exceptional communication skills, and commitment to delivering top-notch work. When he's not writing, Jason enjoys traveling and exploring new cultures.